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Module 1: Modeling Value Co-Creation

Focus:

  • Analysis and modelling of value creation structures and value creation processes as well as their dynamics in service networks
  • Experimental elicitation of the usage behaviour as well as the display of the behaviour during value creation

Application scenario electro mobility:

  • How does the application of the renewable resource “electric vehicle” to provide a logistics service compete with its application as a storage service (battery) in a Smart Grid?
  • What kind of network effects will be generated when we don’t focus on the resource "vehicle” but on the rendering of services?
  • Is the previous “consumer” willing and capable to act as a "prosumer" and coordinate his/her own demand for mobility with his/her role as a service provider (storage service or transport of others)?

Application scenario liquefied gas trade:

  • How does the value creation in liquefied gas markets need to be modelled?
  • Should the competition between suppliers of gas or the cooperation between them be emphasised?
  • What changes for customers if they can utilize a single gas provider to coordinate their entire demand of liquefied gas, regardless of the original produced of the gas?

Involved faculties/departments: Economics  (incl. Law) / Mathematics / Computer Science

Module 2: Supplier and Consumer Networks

Focus:

  • Analysis of linked consumer networks and their network effects
  • Development of influence models - Analysis and design of pricing and compensation systems and their usage by consumers
  • Efficient solution of combined allocation problems in networks

Application scenario electro mobility:

  • How can we accelerate the transition from (90% idle) individual vehicles to car sharing and from car sharing to ride sharing?
  • How can social networks reduce the often prohibitive transactions cost of resource sharing?
  • How do previous car sharing / car rental providers compete and/or cooperate with peer-to-peer services?

Involved faculties: Economics, Mathematics

Module 3: Mechanism Design

Focus:

  • Design of game theory based mechanisms / protocols for the pareto-efficient coordination of value-creating activities
  • Modeling and integration of sustainability objectives within a process-oriented coordination
  • Recreation of truth telling mechanisms in a distributed setting

Application scenario electro mobility:

  • How will the costs of a mutual transport service be shared, in order to ensure not only theoretical efficiency but also practical acceptance?
  • Which of these mechanism can be implemented with how much effort?
  • Which are second-best variants when run-time is prohibitive?

Application scenario liquefied gas:

  • How can the cooperation between competing gas traders be supported?
  • What incentives will help to raise the acceptance of stronger cooperation between individual gas traders?
  • What kinds of equilibria (Nash, strong, k-strong) are to aim for?
  • How can lawful and “fair” payment schemes be developed and implemented?

Involved faculties: Economics, Mathematics, Computer Science

Module 4: Information Retrieval & Data Mining

Focus:

  • Analysis of all information-, communication- and usage processes within the consumer network
  • Extraction of information from the value added networks (Online social networks? / Sensor infrastructures? ...)

Application scenario electro mobility:

  • How can the required information for supply and demand be efficiently extracted and aggregated in the transport and energy market
  • Where is this aggregation only locally required, where should it be carried inter-regionally or by a central node?
  • How can the "real-time coherence" of current data (spot markets) und forecasted data (Futures- / Forward-markets) be ensured?

Application scenario liquefied gas:

  • What information needs to be extracted from already available data to base forecasts of the behavior of single partners?
  • What level of aggregation becomes relevant at different stages of planning and how can relevant data be aggregated?

Involved faculties: Economics / Computer Science

Module 5: Legal Dimension of Service Networks

Focus:

  • Intellectual Property and Property Rights in Service Networks
  • Blurred borders between ”service provider" und „compensator“
  • Which role does the distribution of property rights play in the formation of networks as well as in value creation and value distribution?

Application scenario electro mobility:

  • Which possibilities to trace usage processes are legally permissible and which are not for reason of data protection?
  • Should (electric) vehicles be privately owned at all or wouldn’t manufactures / car rental agencies / energy providers be able to coordinate the network effects of an efficient service provision much easier?
  • Transport licenses / Liability issues regarding passenger transportation

Involved faculties: Economics incl. Law